Allu Arjun and Rashmika Mandanna starrer Pushpa: The Rise – Part 1 has collected a whopping amount at the box office. The worldwide collection of the movie is more than Rs. 300 crore. The Hindi dubbed version has surprised one and all; it has collected Rs. 70 crore in 20 days. Now, the movie is all set to premiere on Amazon Prime Video today in four languages, Telugu, Tamil, Kannada, and Malayalam. So, if you haven’t watched the movie in the theatre, you can watch it on the OTT platform. But, do you know how much Amazon Prime Video has paid for the streaming rights of the film?
According to a report in Mirchi9, the OTT giant has paid Rs. 22 crores for the post-theatrical digital streaming rights of the film. Well, this amount is a bit less for a blockbuster movie like Pushpa. But, it looks like the makers had done the deal before the release of the movie.
While the South versions will be premiered today, the makers reportedly spoke to the OTT platform to hold back the streaming of the Hindi dubbed version as they feel that the movie will still do good collections in the Hindi belt. In the Hindi markets, Pushpa has done much better than many Bollywood biggies that were released last year.
Allu Arjun is said to be a pan-India star now, and his fans in the Hindi belt are eagerly waiting for his Bollywood debut. Meanwhile, Rashmika Mandanna will be making her Bollywood debut with the film Mission Majnu which stars Sidharth Malhotra as the male lead. She will also be seen alongside Amitabh Bachchan in Goodbye.